BOSTON QUAYS
SERVICE: SHOW HOME DESIGN & INSTALLATION
ESTATE AGENT: LANGS, TOWN & COUNTRY
PRICE: £795,000
Boston Quays, an exclusive waterfront development in a historic location, had been struggling to attract interest despite its prime location and luxurious design. The breakthrough came with the creation of a thoughtfully designed show home that transformed buyer perception and drove rapid sales.
The property developers made the decision to invest in the design and launch of a show home.
Our goal was to:
Create an immersive experience that highlighted the spacious interiors and waterfront views.
Showcase high-end design elements tailored to the tastes of prospective buyers.
Position Boston Quays as a lifestyle destination rather than just a property purchase.
Results:
The impact of the show home was immediate and significant:
Rapid Sales: Within weeks of the showhome’s launch, a number of properties properties were sold, with high interest in the remaining units.
Showhome purchase: We were re-enlisted to remove the show home to a new plot, as the original show home was purchased.
The success of the show home at Boston Quays underscores the importance of effective property staging and marketing in the property development sector. By creating an aspirational vision of life at the development, the estate agents were able to overcome months of inactivity and drive substantial sales in a short period.
Matthew Minett of Lang, Town & Country:
“Following on from using Samrose Staging & Interiors as the show home design and installer on Boston Quays, we’ve seen a significant increase in purchaser activity on the development. Having a show home, particularly on such a special development has helped us sell the lifestyle of coastal living as well as creating a homely atmosphere, to show potential purchasers who are viewing the properties. Rhona and her team developed the brief targeting the market demographic perfectly. Both the furniture and accessories have been sympathetically designed to ensure the feeling of space and light is maximised throughout the house, with the layout well considered to make the most of the fantastic uninterrupted sea views.
Working with you has been effortless and straight forward. You clearly have a great understanding of home staging and what furniture works well in particular spaces and nothing was ever too much trouble.”